Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers […]
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For decades, the fax machine was the most popular way to communicate in the business world. But there’s no denying its decline since digital communication has become the new norm.
With that said, there are still times when you need to send a fax. Or maybe someone needs to send you a fax.
Believe it or not, faxing is not dead. 82% of companies with 500+ employees are continuing to send the same number of faxes, if not more, year-over-year.
Certain documents, especially those requiring signatures, are sent still via fax. While it may not always be your preferred method of communication, this is something that you can’t ignore.
That’s why online faxing is growing in popularity. With an online fax service, you can send and receive faxes without owning a fax machine.
Switching to an online fax service has so many benefits. In addition to the convenience, it’s cost-effective and environmentally friendly.
Traditional fax machines consume roughly 200 billion pages of paper per year in the US alone. If just 5% of those faxes were sent online, it would save 10 billion pieces of paper or roughly one million trees per year. This reduces your carbon footprint and saves costs related to paper, ink, and energy.
If you want to ditch your old fax machine and start sending faxes online, this guide has you covered. I’ve identified the top online faxing options for you to consider.
The 9 Best Online Fax Services
There a… Read More
Trust is one of the most valuable business
resources in the modern digital world. The internet is awash with wild claims
about everything from competitive pricing to product quality, so you sadly
can’t give websites the benefit of the doubt. If a particular brand is going to
win your business, it must first convince you that it’s a safe and sensible
investment to make.
And since the first impression of a website is a key influencer of the overall opinion the visitor ultimately forms, it’s essential to start trying to establish that trust from the moment someone lands on your homepage. This is done using trust indicators. A trust indicator, as the name suggests, is a content inclusion of some kind that serves to demonstrate your trustworthiness.
What trust indicators should you be making
time to include? We’re going to take a look at 5 particular trust indicators
that every online business needs today. Let’s get started:
#1. Social proof
We take cues from our peers when making
everyday decisions, and business matters aren’t exceptional in this regard.
When you buy from a big retailer like Amazon, how much time do you spend
looking at the reviews? If you spot an item from a third-party seller that has
zero listed rev… Read More
Videos have always played an important role in organic visibility. Video rich snippets were one of the first rich elements in Google search results pages.
For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand visibility and more clicks.
So does video help SEO these days?
How Videos Help Organic Visibility
Now that we talk more about organic visibility than rankings, building a consistent video strategy has become even more important.
With on-the-go and video search on the rise, video content has become even more important, as consumers are able to watch videos without interrupting their current activity.
Videos Are All Over the Search Result Pages
Google has been adding interactive rich video elements all over search engine result pages. As such, you can find video carousels for every other Google search these days.
On a mobile device, video carousels look like this:
Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try? In this article, you’ll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow. #1: Quickly Find the Best Emoji for Your Message Emojim is […]
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