Author: Content Curator

Posted by NikiMosier

What are the benefits of transcribing your podcasts and what’s the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week’s episode of Whiteboard Friday.

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Video Transcription

Hey, Moz fans. Here’s another edition of Whiteboard Friday. I’m Niki Mosier, a senior SEO account manager at Two Octobers, and I’m here today to talk to you about the not-so-secret value of podcast transcripts.

I got the idea to play around with podcast transcripts after hearing Moz’s Britney Muller talk about machine learning and podcast transcripts at TechSEO Boost last fall. 

+15% increase in organic traffic, +50% keyword lift

I ended up getting the opportunity to play around with this a little bit with a pro bono client we had at a previous job, the Davis Phinney Foundation. They do Parkinson’s research and Parkinson’s education. They were already podcasting, and then they also had a pretty robust blog, but they weren’t adding their podcast transcripts. After about three months of adding a couple of podcast transcripts, we saw some pretty good value for them. We saw a 15% … Read More

If you want to accept credit card payments from your customers, you need to find a payment processing service. This holds true for both ecommerce and in-person retail sales.

However, all credit card processors are not the same. So it’s tough to name one as the definitive best option.

Finding the right credit card processing service for your business is crucial, since the fees, performance level, and customer experience will vary based on your choice.

An ecommerce giant and small local coffee shop shouldn’t be using the same processing company.

Whether you’re looking to switch processors or you’re accepting credit card payments for the first name, this guide will help steer you in the right direction. My methodology will make it much easier for you to find the perfect credit card processing service for your business.

The 8 Best Credit Card Processing Services

The credit card processing industry has become extremely competitive over the years. With ecommerce on the rise, companies have adapted accordingly. New players are emerging in this space as well.

But with so many options to choose from, there are really only eight different payment processors that I would recommend.

You’ll likely be familiar with at least a couple of these names, but others are lesser-known.

For each processor, I’ll breakdown the pricing, benefits, drawbacks, and explain which types of businesses should consider the processing… Read More

When it comes to content marketing, it is given that written content is a key component. However, businesses can be so focused on their written content that they neglect graphics, pictures, infographics and other visual elements that can make their content more engaging and enjoyable for the reader.

Visual content is just as, if not more, important than the written content that you are sharing. Written content will always be a fundamental part of digital marketing, but to set yourself apart, your content marketing efforts must include visuals. 

This stance is nothing new, as businesses have been making use of visuals for decades. The importance of visual content is well understood by professionals and large businesses, whereas beginners in the industry are still grasping the concept.

Marketers will agree on the fact that visual content reaps better returns when compared to text alone. In fact, 32% of marketers say visual images are their most important form of content, with blogging coming in second. 

Unfortunately, many businesses are quick to push visual content out of their digital marketing plans when they have budget restraints. They f… Read More

Running background checks is an essential part of the hiring process. The information revealed in a background check can give you crucial information about a prospective employee.

According to a recent survey, 96% of employers run at least some type of background screening before they hire someone.

So if you’re running a business, you need to be doing this as well. But where can you get a background check done? Are all background checks the same?

If you run a quick Google search, you’ll learn that there are countless types of background checks offered by hundreds of different services. It’s tough to figure out which ones will actually give you the information that you’re looking for.

That’s what inspired me to write this guide. I’ll show you the top background check services on the market today, and help you decide which one is the best for your business.

The 5 Best Background Check Companies

In a market flooded with background check services, there are really only five companies that I would consider using as an employer. I’ll explain the pros, cons, and pricing of each service below.

GoodHire

As the name implies, GoodHire is clearly intended for employment background checks. It’s one of the most popular background check services for small business owne… Read More

Posted by FeliciaCrawford

Well, folks, it’s that time of year again. It’s hard to believe we’ve already gone another turn around the ol’ sun. But I’ve consulted my analytics data and made my SQL queries, and I’m here today to present to you the list of the top Moz Blog posts of 2019!

For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I’m sharing with you below were the most-read pieces of the year. If you’re strapped for time (and who isn’t in our industry?), survey says these are the articles that aren’t to be missed. And bonus — a good chunk of them are videos, so bring out the chocolate popcorn and settle down to watch!

(If chocolate popcorn sounds new and unfamiliar to you, I implore you to check out the Cinerama in Seattle’s Belltown neighborhood the next time you’re in town for MozCon. It is life-changing. Get the mix of regular and chocolate and never, ever look back.)

I’ll be sharing the top keywords each post ranks for according to Keyword Explorer, too, to give you some idea of why these posts have continued to be favorites throughout the year. Gotta love that “Explore by Site” feature — it makes my job way too easy sometimes! 😉

(For the Keyword Explorer nerds in the audience, I’ll be filtering the rankings to positions 1–3 and organizing them by highest monthly search volume. I want to see what we’re ranking highly for that gets lots of ey… Read More