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Why Most Businesses Underutilize Visual Content Marketing (And Why You Shouldn’t)

When it comes to content marketing, it is given that written content is a key component. However, businesses can be so focused on their written content that they neglect graphics, pictures, infographics and other visual elements that can make their content more engaging and enjoyable for the reader.

Visual content is just as, if not more, important than the written content that you are sharing. Written content will always be a fundamental part of digital marketing, but to set yourself apart, your content marketing efforts must include visuals. 

This stance is nothing new, as businesses have been making use of visuals for decades. The importance of visual content is well understood by professionals and large businesses, whereas beginners in the industry are still grasping the concept.

Marketers will agree on the fact that visual content reaps better returns when compared to text alone. In fact, 32% of marketers say visual images are their most important form of content, with blogging coming in second. 

Unfortunately, many businesses are quick to push visual content out of their digital marketing plans when they have budget restraints. They f… Read More

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