Voice is the new interface that will soon surround us in many places and in many ways. Voice content for Amazon Echo, Google Home, and Samsung devices is being developed by brands large and small.
We’re building voice-activated content strategies for our clients here at Convince & Convert — helping them take advantage of this fast-growing consumer interaction opportunity (for more on what we do in voice content, see Why The Time is Now for Voice-Activated Content).
I recently attend Voice Summit 2019, reported to be the largest-ever industry gathering of voice content strategists, developers, technologists, vendors and hardware platforms.
Here are 8 voice content trends that I synthesized during my time at the event and via our work with clients on voice apps.
Voice Content Trend #1: The Best Voice Content Starts with User Needs
Similar to the early day of mobile apps, and even websites, there is a tendency among strategists and developers to think: “Let’s make a voice app!” Instead, the better approach is to carefully cons… Read More