Is your content calendar simply a schedule of blog posts in a Google Sheet? If you want your content marketing to have a meaningful impact on your oganization’s bottom line, it’s time to catapult your content calendar.
Here are 4 ways to make your content calendar wildly successful, based on 9-minute webinine I recently presented with my friends at Airtable (love them). You can watch the on-demand recording here.
1. Stop Random Acts of Content
Creating random acts of content is the number one reason content marketing fails. Everyone is creating content, we we feel like we have to create content. We create content for no reason and without any real thought put into who this content is for and what the objective is.
Instead of continuously reinventing the wheel, I want you to create less content, but make each piece of content you create more effective.
What does this mean? You need to give your audience a chance to find your content in their preferred channel and format and deliver it them in a steady stream over a period of time. You can’t simply post an article and expect leads to contact you.
Think about it. The most effective marketing and advertisements are experienced over … Read More