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The Biggest Social Media Trends for 2020

Are you planning your 2020 marketing? These are the biggest social media trends you need to know about for 2020, according to Convince & Convert’s social media consulting team.

Here’s an overview of the biggest social media trends for 2020.

Social media will return to its roots.
Influencer marketing will need to be authentic and real.
Brands will need a human voice.
Social media will become part of everyone’s job.
User backlash will grow.
Brands will need to define social media maturity in order to advance social media marketing.
Social will continue to dominate B2B content marketing.
The use of messaging apps will continue to rise.

Social Media Trend #1: Social Media Will Return to its Roots

Social media is returning to its roots — away from a mass-marketing vehicle and back towards a personal, communication-driven approach. This was predicted four years ago by Snapchat founder Evan Spiegel. At the time, everyone thought he was bonkers and was making the prediction only because “phonebook-style” interaction is at the heart of Snapchat. To a hammer, everything looks like a nail, right? But he was on the money.

Increasingly, social media is about these components: paid ads, custom… Read More

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