Did you know that 61% of consumers prefer buying from eCommerce stores that also have a physical presence?
Despite the exponential growth of eCommerce, on-ground retail stores and brick and mortar businesses are still flourishing. In fact, technology is only helping them grow faster.
Brands are increasingly offering integrated multichannel shopping experiences that help shoppers seamlessly transition from online to offline purchasing (and vice versa) without compromising on product quality and supply.
To stay competitive, it is imperative that you view technology as an enabler rather than a competing force that threatens the survival of your retail business.
In this article, I’ll share several ways how brick and mortar businesses are leveraging digital retail marketing, eCommerce, and technology, in general, to capture new markets and grow their sales.
1. Driving in-store sales by offering a memorable online experience
The mainstreaming of smartphones, public WiFi, and 5G data networks means consumers are connected around the clock no matter where they are.
This is having a hu… Read More