Posted by PaulShapiro
Maybe it’s crossed your mind once or twice before: You know, this would be a lot easier if I just knew how to program. But it’s an intimidating subject, especially if you’re not sure of your technical expertise, and there’s so much to learn that it’s hard to know where to start.
In today’s Whiteboard Friday, master technical SEO Paul Shapiro shares why it’s so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess.
Click on the whiteboard image above to open a high resolution version in a new tab!
Video Transcription
Howdy, Moz fans. Paul Shapiro here, Head of SEO at Catalyst. I’m here to talk to you today about programming for SEOs and marketers.
Why should you learn how to program?
I think there are really several key benefits to learning how to program.
1. Improved developer relations
First, being developer relations. As SEOs, we’re constantly working with developers to implement our recommendations. Understanding why they make certain decisions, how they think is really pivotal to working with them better.
2. Become … Read More