Want more engagement for your Facebook lead ads? Have you tried adding a quiz? In this article, you’ll learn how to add a social media quiz to your Facebook ads. Why Use a Quiz in Your Facebook Lead Ads? Facebook lead ads let you run lead generation campaigns directly on the platform and easily capture […]
The post How to Use Quizzes in Facebook Lead Ads appeared first on Social Media Marketing | Social Media Examiner.
Posted by MiriamEllis
Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?”
Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe once or twice a year.”
But in 2019, I’d wager there’s scarcely a day that goes by without you using Google Maps when planning to eat out, find a service provider, or find something fun to do. That web-based map in your hand has become a given.
And yet, there’s one thing you’re still not using the Internet for. And it’s something you likely wonder about almost daily. It starts with the question,
“I wonder who around here carries X?”
A real-world anecdote
After the tragic fires we’ve had this year in California, I wanted to wet mop all the floors in my house instead of vacuuming them, due to my concerns about particulate pollution in the air. My mother recommended I buy a Swiffer. I needed to know where I could find one locally, but I didn’t turn to the Internet for this, because the Internet doesn’t tell me this. Or at least, it hasn’t done so until now. Few, if any, of the local hardware stores, pharmacies, or big box retailers have reliable, live online inventory. At the same time, calling these places is often a huge hassle because staff isn’t always sure what’s in stock.
And so I ended up going to 3 different shops in sea… Read More
How was last year?
Did it deliver all your dreams or did it test your resilience?
Did it flow?
Or was it full of obstacles?
Were there mountains that you didn’t want to climb.
Or choose…
Was it full of challenges that you didn’t expect?
Were there events beyond your control that changed your life forever?
Life has a habit of showing up with surprises.
Good, bad and sometimes very ugly.
I had one of those years.
Daunting.
Lost my partner and best friend.
Taken from me.
Stolen by the fragility of life.
My resilience was tested.
Your past isn’t your future
But despite the past the future has not been written yet.
It is a blank page.
You stand on the edge of new possibilities.
The new year lies before you.
It stands in front of me.
You can either let the past define you.
Wallow in its pain.
Or you can choose to strike out into new adventures and opportunities.
Flourish.
Press on.
You have the power to choose.
But the path to making a masterpiece of your life has many enemies.
The enemies at your gate
You have enemies at your gate. Obstacles… Read More
Let’s Start from the Beginning: What is Social Proof?
Social proof is a result of a deeply rooted psychological bias. It implies trust in other people. The forms of this trust include the belief that the majority knows better and that the best way to make a decision is to look at people and see which decision they’ve made. As most psychological biases, this one generally makes sense.
Think of your behavior in any new environment: at a new workplace, or at a party where you don’t know anyone, or in a foreign country. Every reasonable person will first observe what others do before making any decisions regarding their own behavior. In the end, this is how evolution taught us to think. Humans that would appear in a new tribe and talk and dance without figuring out the language and rules of politeness were killed first.
And yet, relying on the behavior of others is a mental shortcut. We’re supposed to take the behavior of other people as a clue as opposed to a certain proof that the behavior is correct. But often, we see others and we simply copy their ways, ignoring or devaluing other clues.
The bias works best when we’re uncertain in what to do, whe… Read More
The Internet makes it possible for you to sell products to virtually anyone in the world.
Let that sink in for a moment.
You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you.
As a marketer, you need to create an advantage over your competitors. To do this effectively, you need to fully understand how consumers shop. What process do they take to go from identifying a need for something to making a purchase? In most cases, it starts with a general search.
74% of people turn to a search engine during the consideration and purchasing phases of the buying process, and lucky for unknown brands, 71% of shoppers use search engines to discover new products.
That’s why product buying guides are so great. When a customer searches a product online, a buying guide can serve as a way to convince them to make a purchase. More specifically, the guide can convince them to buy from your brand. But there is a science behind this strategy.
This guide will show you how to leverage product buying guides to drive sales. Whether you have product buying guides that need improvement, or you’ve never used this tactic and want to try it out, you’ll benefit from the … Read More
