The Internet makes it possible for you to sell products to virtually anyone in the world.
Let that sink in for a moment.
You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you.
As a marketer, you need to create an advantage over your competitors. To do this effectively, you need to fully understand how consumers shop. What process do they take to go from identifying a need for something to making a purchase? In most cases, it starts with a general search.
74% of people turn to a search engine during the consideration and purchasing phases of the buying process, and lucky for unknown brands, 71% of shoppers use search engines to discover new products.
That’s why product buying guides are so great. When a customer searches a product online, a buying guide can serve as a way to convince them to make a purchase. More specifically, the guide can convince them to buy from your brand. But there is a science behind this strategy.
This guide will show you how to leverage product buying guides to drive sales. Whether you have product buying guides that need improvement, or you’ve never used this tactic and want to try it out, you’ll benefit from the … Read More