Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views : Ad Clicks : Ad Views :

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new ways to monetize, promote, and protect your brand’s YouTube channel with special guest, Luria Petrucci. Tune […]

The post New YouTube Monetization, Promotion, and Policy Updates appeared first on Social Media Marketing | Social Media Examiner.

... Read More

Posted by KameronJenkins

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site." 

In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity.

(We were inspired to revisit this classic Whiteboard Friday by our brand-new Mini Guide to SEO Reporting! These two resources go together like a fine La Croix and a well-aged cheese.)

Hop to the Mini Guide

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, everyone, and welcome to this week's edition of Whiteboard Friday. I am Kameron Jenkins, and I'm the SEO Wordsmith here at Moz. Today I'm going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and an ally in your SEO journey.

So if you've ever heard someo... Read More

Wouldn’t it be great if the customers you acquire kept coming back to buy from your business over and over again?

That’s the lure of the subscription business model and the reason why the subscription economy has been booming in the last few years.

Data from McKinsey shows the subscription eCommerce market has been doubling year over year for the last 5 years. It goes on to demonstrate that nearly half (49%) of all online shoppers are members of different types of subscription services, with media subscriptions like Netflix being the most common. Active subscribers hold a median of 2 subscriptions.

Subscription businesses come in various shapes and sizes. Of course, we’re familiar with media streaming services like Netflix, Hulu, and Spotify. But there are also product subscriptions like JustFab or Blue Apron that have made a sea change in the way consumers shop online and offline.

However, these are just the tip of the iceberg. The most common subscription services can be categorized as:

Subscription boxesMembershi... Read More

The months seem to be whipping by in a whirlwind and before long we will be into the new year. While it can be easy to get caught up in plans for marketing for the holidays, casting your eye further is necessary. Because 2020 is more than just a milestone, it is an opportunity to start implementing the hottest digital marketing trends that are going to be dominating the industry.

Digital marketing has a wider scope and greater applications than ever before. Statista projected that by the close of 2019, active email accounts would be increasing to an astonishing 5.6 billion. According to Hubspot, local searches have become so powerful that 72% of searchers for local businesses end in a 5 mile radius visit. Omnicore Agency has found that a full 93% of all traffic is driven by search engine results, making the days of targeted URLs and domain names a potential thing of the past.

Clearly, we should all be focusing more on digital marketing, even if we have invested a lot of time, energy and budget into the process. Start the year off right by understanding these digital marketing trends.

1. The rise of the machine

The exploitability of chatbots has been talked about for a few years now and certainly big name brands have jumped on board. But the real power of artificial intelligence ... Read More

This div height required for the sticky sidebar