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Posted by BritneyMuller

There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.

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Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about all things BERT and I'm super excited to attempt to really break this down for everyone. I don't claim to be a BERT expert. I have just done lots and lots of research. I've been able to interview some experts in the field and my goal is to try to be a catalyst for this information to be a little bit easier to understand. 

There is a ton of commotion going on right now in the industry about you can't optimize for BERT. While that is absolutely true, you cannot, you just need to be writing really good content for your users, I still think many of us got into this space because we are curious by nature. If you are curious to learn a little bit more about BERT and be able to explain it a little bit better to clients or have better ... Read More

We spend so much time working, but much of that time is not terribly productive.

This became shockingly clear when I read the new State of Work 2020 research from my friends at Workfront. It’s a remarkable report, by far the best of its kind. They surveyed nearly four thousand knowledge workers from around the globe and discovered several fascinating findings about how we work, and what impedes that work.

I very much suggest you download and read the entire report. It’s fascinating, encouraging, frustrating, and motivational, and I don’t see much research that can fit all of that into a few pages + charts.

It asks a big and important question:

There is a class of companies that consistently outperforms the competition. Why? How do they change pressure into an opportunity? What sets these organizations apart year after year?

The answer, at least in part, is work … and workers.

Per the report: “These companies have the ability to put relentless pressure on work performance while simultaneously creating a culture that is positive, open and honest.

These organizations also support their p... Read More

Finding the best web hosting provider for your website can challenging. With so many options to choose from, sometimes it can feel like searching for a needle in a haystack.

But if you’re an experienced WordPress user, then it will be much easier for you to narrow down your choices. WP Engine should definitely be on your shortlist of web hosting options to consider.

In fact, WP Engine ranks high on my list of the best web hosting for WordPress. This is the hosting provider that we use here at Quick Sprout, and we’re very happy with it.

WP Engine offers managed hosting for WordPress. So if this sounds like the type of hosting solution that you’re looking for, you can use this guide to help you make a decision.

I’ve reviewed all of the different WP Engine plan options. I’ll also explain why WP Engine stands out as a top web host, and cover any potential drawbacks as well.

WP Engine Web Hosting Plans

WP Engine has four hosting plans for you to consider:

Startup Growth Scale Custom

All plans come with more than 35 StudioPress themes, 24/7 chat support, free site transfers, an SSL certificate, and a global CDN. Below you’ll find an in-depth review of each plan that includes the price, features, and benefits.


The Startup hosting plan is... Read More

It’s often said that if you’ve done nothing wrong, you have nothing to fear. And it would be comforting if that was true, but in a world dominated by Big Data, it’s rapidly becoming a quaint myth – and one that is increasingly dangerous to believe.

In reality, bulk data collection by email providers, Google, smartphone apps, smart home technology, credit card companies, car manufacturers, and insurers (to name a few major players in the world of data) is a grave threat to both privacy and liberty.

Governments may seem benign, but flip to forms of totalitarian behavior. Companies may start to find ways of sharing data that benefit themselves while compromising customers’ rights. And all the while, individuals are becoming used to handing over every last piece of information about who they are, who they know, and what they do.

In this article, we’ll look in-depth at how to protect ourselves against Big Data. This isn’t a political manifesto or a tech-heavy manual for hackers or cybersecurity mavens. Instead, we’ll lay out the threats, with responses that ordinary people can use to protect their privacy online. B... Read More

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