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A push strategy usually involves interrupting the content that is being consumed.

You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the pre-roll ad that they watch to get to the content they were after in the first place.

Pull is analogous to Hansel and Gretel. The sweets lure the children into the house on their own accord. Push is analogous to the Three Little Pigs. The wolf just huffs and puffs and breaks into their homes. You can pull them into your world, or you can push yourself into their world. That’s the main difference between pull and push tactics for getting visitors.

Understanding Lifetime Value of a Customers

The lifetime value of a customer (LTV) is basically the amount of money that you are going to make from a customer throughout their life. If you built an e-commerce app and you profit an average of $100 per customer, per year, and they typically buy for 5 consecutive years before they get bored with your inventory and stop shopping with you, then your LTV is $500.

This is important because another primary difference between pull and push tactics is that push tactics usually cost money. Going back to our example above, if a customer is worth $500 on average then it would be foolish to spend $501 to move someone through your funnel. You would ultimately lose $1 each time you retained a user. Keep th... Read More

Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will

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Every world-class growth hacker relies on a series of steps in their growth process.

We’ve broken down the six core steps below.

Define Actionable Goals

Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes meaningless. Yes, the overall goal is growth, but you don’t attain that kind of end-result without breaking it into smaller, achievable, tasks.

Let’s say you have a product and you want your DAU (daily active users) to increase, but that’s too broad of a goal. Then you decide to focus just on the retention of existing users since this will increase the DAU, but retention is still too broad. Then you decide to focus on helping current users create content because your numbers show that when someone becomes a content creator (and not just a consumer) within your product then their activity on the site is far greater. Content creation leads to retention which leads to increased DAU. Therefore, you decide to make the goal to increase content creation by 2x.

Too Broad: Increase daily active users
Appropriate: Increase content creation by 2x

Many people have a hard time knowing when they’ve narrowed their goal enough. Here is a rule of thumb that I use. Think about your goals as nested hierarchies, and until you reach the “nest” where things can actually be marked off as individual tasks which can be completed o... Read More

There is possibly nothing else in marketing more magical than getting a paid marketing funnel to work.

Think about it.

You put $1 in and you get $2 out.

At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing.

Now the bad news, paid marketing is really difficult to make work. There’s a lot of serious players that are all trying to convert the same prospects. So ads get bid up quickly. It’s still possible to win but you want to take paid marketing seriously.

First, go through our guide on PPC. That’ll give you a really strong foundation so you can compete with the paid marketing pros.

Once you’re ready to go through some of the core tactics for paid marketing, read through our post 7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs.

For B2B marketers, definite go through our post on How to Generate Leads with PPC Campaigns for Your B2B Company. I’ve run B2B and B2C paid marketing campaigns and while there is a lot of overlap, there’s also some key differences that B2B companies need to watch out for.

These guides will also be helpful when learning the basics:

What Spending $66,372.09 On Paid Advertising Taught Me How to Improve Your Revenue Using Video Ads Google Ads

Google Ads (formally Google AdWords) should be part of every ad budget. The best part of AdWords is that as long as there’s a... Read More

SEO

Google is still the place to find answers to questions.

Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took w

Fundamentally, you need to make money, or you don’t have a business.

That’s actually the only true failure in business. No matter what happens, don’t run out of money

Our favorite channel, by far, is content marketing.

We don’t have to push people to become our customers, all we have to do is release amazing content and great prospects will come to us.

For many us, getting into sales or paid marketing just as appealing as being able to help people while marketing our business. We get the best of both worlds. Not only do we grow our business, we provide a ton of value and solve problems for people along the way.

It’s not all roses though, content marketing does have some downsides. The main one being how long it takes. To build an audience that loves our content, we have to invest a ton of time.

To help you get results sooner rather than later, we’ve put together a huge collection of guides below that detail every step of content marketing.

Content Creation

Creating content is no joke.

The first few pieces are always fun and exciting, then it turns into a grind.

One of the most intelligent decisions you can make is how you approach content creation. Setting the right frequency, not getting burned out, using reliable templates, and getting the most from every piece of content makes it much more manageable over the long term.

Before jumping in and getting burned out, go through these guides and put some thought into your long term content plan.

How to Write 5 or More Articles a Week and Not Burn Out

How to Create a Popular Infographic

Doe... Read More

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