What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience’s engaged even when their favorite programming ends. Continue reading →
The post How’d You Make That Flipping Awesome Content for HBO? appeared first on Content Marketing Institute.
We are living in the age of the internet and chances are that one of the first encounters anyone has with your company or brand is going to be through your website. This means that there is no platform as important to your branding and image management as your website. That’s why so many marketing professionals emphasize the importance of good website design when it comes to marketing, brand management, audience engagement, and retention.
So first things first, what is web design and how can it help you and your audience?
What is web design?
Web design, unsurprisingly, is basically designing for the web. This includes website and webpage design, web graphic design, user interface (UI) design, user experience (UX) design, and more. Web design requires a range of different skills. Traditionally web design teams consisted of people from various backgrounds ranging from coders to graphic designers and content writing specialists.
Today with website builder platforms, web design has been made much easier and way more accessible to people from all walks of life. DIY websites have become a reality and it is possible to build a website today without touching a singl… Read More
You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading →
The post 5 Easy Places To Curate Content for Social Media appeared first on Content Marketing Institute.
By now, most businesses have tapped into Instagram’s potential as a powerful marketing tool. Approximately 71% of American businesses use Instagram in some capacity. However, very few are taking advantage of the Instagram Live feature.
Instagram Live is a feature that allows you to broadcast live videos to your followers and interact with them. For businesses, this can be a great chance to connect with your audience and engage with them in a more meaningful way. As you develop strong relationships with your followers, you increase the chances of converting them into paying consumers.
Why should your business use Instagram Live?
Instagram Live is a powerful tool that offers businesses a myriad of benefits. Here are a few of Instagram Live’s biggest advantages for businesses.
Engagement
Instagram Live can be an amazing way to grow your business by strengthening your relationship with your target audience. Since you stream in real-time, your audience gets the chance to see an unscripted and more authentic representation of your brand. While this can be intimidating at first, broadcasting live can foster a deeper connection with your target audience. Since users can comment and react in real-ti… Read More
The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading →
The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.
