Social media has become a ubiquitous medium for individuals and companies alike. As of 2017, 81 percent of Americans and more than three billion people worldwide have at least one social media profile. Despite social media’s widespread usage, its ROI remains difficult for marketers to pinpoint.
Whether it’s Facebook, Instagram, Twitter, or Snapchat, different social media platforms can be essential parts of customer outreach. The key is to determine which of those avenues is most beneficial for your company.
But determining the best social media marketing path to take is no easy feat. Simply Measured found in its 2017 State of Social Marketing Report that marketers’ top concern with social media is ROI; as of 2017, about 65 percent of social media teams were housed within their companies’ marketing departments—teams already tasked with justifying ROI at every turn.
And even if a company has identified Instagram, for example, as the best social media platform for reaching its target audience, it can be difficult to keep up with the ROI of posts made by an in-house expert. That difficulty increases when marketers team up with social media influencers.
Yet more and more mar... Read More