Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.
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The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading →
The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute.
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading →
The post Why the Future of Demand Gen Lies in Self-Service Content Experiences appeared first on Content Marketing Institute.
Who says Search Engine Optimization (SEO) has to be difficult? You just need to figure out what’s best for your website and track your progress to check what is/isn’t working.
For those who are new to the term, SEO refers to the process of improving your website to boost its visibility when individuals search for your services or products in search engines such as Google, Bing, etc.
If you are mulling over how to boost your site’s organic traffic and rank on Google, we have created a complete SEO checklist that talks about 101 ways to improve your SEO in 2022. Business owners and marketers in any industry can benefit from the SEO strategies and tips mentioned below.
But before we begin with the checklist, let’s discuss the basic SEO elements. These serve as the key components to optimizing your website for search. Take a look:
URL Structure: A URL is defined as the address of a given unique resource on the internet. It should be consistent throughout your site and reflect the path the website visitors should take to get to a particular page. Meta Descriptions: These are short paragraphs appearing below the page title and URL link during a search. They sh… Read More
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Influencer marketing is not new but it is constantly changing and marketers have thoughts. Below are 5 common influencer marketing myths we’ve heard and want to debunk.
Myth #1: Influencer marketing is a fad.
Actually, this may be true, sort of. Hear me out.
Post-COVID data shows a 37% decrease in brands working with influencers and a… Read More
