Your business doesn’t operate in a vacuum.
There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business.
That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your industry. But, as I’m sure you’ve quickly realized, this is much easier said than done.
The ease of access to the Internet has amplified your competition at an exponential rate.
You’re no longer just competing with a few other local or regional businesses. You’ve got to worry about national and global brands as well.
What makes your company unique? What differentiating factors help you stand out? Why would a customer buy from you over your competitors?
These questions are difficult to answer, especially if you aren’t constantly researching the competition. But with so many other brands to keep an eye on, this can seem like a daunting task.
Not to worry. There are plenty of online tools to help you keep tabs on your competitors. I’ve narrowed down this list to the top 10 I found to be the most helpful.
If you try these out, it will be much easier for you to brand and market your business, taking into account what your competitors are doing.1. Google Alerts
No list of online monitoring tools would be complete without Google Alerts.