Posted by AnnSmarty
Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:
Niche question research is the most powerful content inspiration source
Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement
Questions are very useful for niche and audience research: What can’t people figure out in your industry and how can you best help them?
Question research allows you to understand natural language better and optimize for voice search
Question optimization allows for increased organic search visibility through both featured snippets and Google’s “People Also Ask” results.
Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Here’s just one of their recent experiments showing a multifaceted featured snippet, addressing a possible follow-up question (courtesy of Barry Schwartz):
Types of niche questions and how to group them
Basic questions (these usually relate to defining concepts). In most cases you don’t need to write lengthy explanations because people searching for those seek quick easy-to-understand answers.
How-to questions (these usually relate… Read More