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A 90-Day Strategic Online Marketing Plan For a Newly Launched App

Don’t think you have accomplished your task once your mobile app is ready for market…

In fact, it has only just begun.

Marketing plays a crucial role in gaining exposure and downloads for your app. It’s your promotional blueprint.

Substantial data is stacked against you when it comes to attracting and retaining users for your app. For example, have a look at the following points:

The average user has 36 apps installed on their smartphone.
The Android store has 8 million apps, and the Apple store has 2 million apps available.
Users spend their time on an average of nine apps on a daily basis.
In 2015, people spent 85% of their time on only five apps.

This shows that the competition for your newly launched app is tough. Hence, you need to make sure that you take all the right steps for bringing it into the limelight.

Let’s walk you through some of the effective marketing strategies that you need to follow in the first three months of your app’s launch.

Metrics you need to focus on

Mobile app retention and app engagement are two metrics that you need to concentrate on the most as part of an effective marketing plan. T… Read More

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