Today, many consumers expect to have a buyer experience tailored to them. They want to visit your website, find the right content, and go for the right offers – without additional content that is not relevant to them.
Personalizing your content journey is now one of the most effective ways to increase conversions.
For example, one study found that 92% of marketers consider personalization very valuable, while 49% of companies look at personalization as a top priority.
In another study by Econsultancy, 94% of companies that used personalization got an increase in conversion rates. Clearly, personalization is becoming increasingly important, and marketers need to start personalizing content journeys, or, if they’ve already started, then they need to keep improving their personalization tactics.
In this guide, I’ll show you five steps to personalize content journeys in your campaigns and improve conversions.
Create a buyer persona
When you think of personalizing your content for visitors, one of the best and most realistic ways is to do so for a few groups of people. These are your audience/buyer personas.
Your buyer persona is a document that contains as many details as possible about your ideal cu… Read More