It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits.
I hear this all the time when I’m consulting business owners. You can generate sales in many other ways.
Sometimes, all you need to do is make subtle changes to your existing process. That way, you can improve the experience of your current customers and get them to spend more money.
You should set goals that help you increase the average purchase order and buying frequency.
One of the best ways to do this is by encouraging mobile spending.
Mobile trends are on the rise. In fact, over the past six months, 62% of consumers with a smartphone have completed an online purchase from their mobile devices.
In 2017, mobile commerce held a 34.5% share of total ecommerce sales in the United States. At this growth rate, experts predict this number is to rise to 54% by the year 2021.
This shouldn’t come as a surprise to yo… Read More