Category: Curated Content

Posted by AnnSmarty

Have you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now:

Niche question research is the most powerful content inspiration source
Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement
Questions are very useful for niche and audience research: What can’t people figure out in your industry and how can you best help them?
Question research allows you to understand natural language better and optimize for voice search
Question optimization allows for increased organic search visibility through both featured snippets and Google’s “People Also Ask” results.

Just to reinforce the latter point, Google is going a bit insane with understanding and featuring questions in SERPs. Here’s just one of their recent experiments showing a multifaceted featured snippet, addressing a possible follow-up question (courtesy of Barry Schwartz):

Types of niche questions and how to group them
Basic questions (these usually relate to defining concepts). In most cases you don’t need to write lengthy explanations because people searching for those seek quick easy-to-understand answers.
How-to questions (these usually relate… Read More

Don’t think you have accomplished your task once your mobile app is ready for market…

In fact, it has only just begun.

Marketing plays a crucial role in gaining exposure and downloads for your app. It’s your promotional blueprint.

Substantial data is stacked against you when it comes to attracting and retaining users for your app. For example, have a look at the following points:

The average user has 36 apps installed on their smartphone.
The Android store has 8 million apps, and the Apple store has 2 million apps available.
Users spend their time on an average of nine apps on a daily basis.
In 2015, people spent 85% of their time on only five apps.

This shows that the competition for your newly launched app is tough. Hence, you need to make sure that you take all the right steps for bringing it into the limelight.

Let’s walk you through some of the effective marketing strategies that you need to follow in the first three months of your app’s launch.

Metrics you need to focus on

Mobile app retention and app engagement are two metrics that you need to concentrate on the most as part of an effective marketing plan. T… Read More

Do you want your sales team to support your social media outreach? Looking for a guide to ease the transition? In this article, you’ll find a six-step plan to help your sales team adopt social media in their daily routine. Why Your Sales Team Should Use Social Media Plain and simple, I define social selling […]

The post How to Get Your Sales Team to Use Social Media: A 6-Step Plan appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Email marketing is alive and thriving more than ever. 80% of marketing professionals name email as the top driving factor of customer acquisition and customer retention. And it’s got a great ROI: For every $1 spent on email, you can expect an average of $38 in return.

It doesn’t matter if you’re growing your first email list from scratch or adding new subscribers to your existing list, you need be sending out welcome emails.  

At their simplest, welcome emails confirm that a new subscriber was added to your list.

If you’re only using this message for that purpose, you’re missing out on a huge opportunity to make money. Compared to other promotional emails, welcome messages generate an average of 320% more revenue.

Furthermore, customers who buy products from email campaigns spend 138% more than customers who haven’t subscribed to your list.

Stop missing out on your opportunity to make money with welcome emails. This article will tell what you need to do to drive sales directly with these campaigns.

Use a double opt-in strategy

Lots of businesses use a single opt-in strategy. With this method, a new subscriber submits their email address and automatically gets added to your list. That’s it.

But there are a few problems with this method.

If you’re not using a double opt-in, it’s possible that customers think they signed up for your emails but actually didn’t. Maybe they misspelled their email add… Read More

The eCommerce industry is flourishing across the globe.

According to statistics from Statista, the number of digital buyers in 2017 was 1.66 billion and the number will rise to 2.14 billion by 2021.

eCommerce giants such as Amazon, Alibaba and eBay have changed the face of the eCommerce industry. Not only big brands but many small online eCommerce stores serving local towns and cities are also growing.

Image Source: Shopify

However, starting an eCommerce store is more than simply buying a domain and choosing a hosting partner. Picking the right business niche, technology platform, better customer service, and marketing strategies, all contribute significantly to the success of an online store.

In this post, I’ll share with you which business niche to start, how to choose the right technology partner, and the marketing strategies that … Read More