Author: Content Curator

Social media is home to billions of users worldwide. 2.62 billion, to be exact.

And PPC has a proven track record: producing $2 for every dollar spent.

The only problem is: how can you leverage both?

Sure, you can run campaigns on Facebook or promoted posts on Instagram.

Meanwhile, you can launch targeted search campaigns on Google.

But, what if you could combine both, creating a seamless experience for users from start to finish?

Here are three ways to do just that and get more conversions.

1. Target specific social post engagements with Google Remarketing

Social media is rarely a place for more conversions. People are there to engage with their family, friends, and people they follow.

Users are rarely going on Facebook with the goal of purchasing products.

Sure, they may discover products on social, but the intent isn’t to buy.

Thankfully, you don’t need it to be.

In fact, social advertising for direct sales is likely going to produce sub-par results.

It’s best served for mention monitoring, brand awareness or content promotion, instead.

So, how do you do it?

Essentially, your goal … Read More

Do you want to do more with your organic social media activities? Is working with many different team members and departments slowing you down? In this article, you’ll discover how to increase the success of your organic social activities while working with many people. #1: Gather Your Foundational Campaign Elements Start by building your organic […]

The post How to Organize Your Team for Successful Organic Social Campaigns appeared first on Social Media Marketing | Social Media Examiner.

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Posted by MiriamEllis

“To receive everything, one must open one’s hands and give.” – Taisen Deshimaru, Buddhist philosopher

A woman stands in a busy supermarket checkout line. The shopper in front of her realizes that they don’t have enough money with them to cover their purchase, so she steps in and makes up the balance. Then, when she reaches the checkout, her own receipt totals up higher than she was expecting. She doesn’t have enough left in her purse.

“No problem,” says the young clerk and swipes his own debit card to pay for her groceries.

A bystander snaps a photo and posts the story to Facebook. The story ends up on local radio and TV news. Unstructured citations for the grocery store start crackling like popcorn. National news takes notice. A scholarship foundation presents a check to the clerk. When asked how he felt about it, the clerk said:

“Personally, I think it’s undeserved attention. Because she did something so good … I felt like it was my responsibility to return the favor.”

In the process, if only for a moment in time, an everyday supermarket is transformed into a rescue operation for hope in humanity. Through the lens of local SEO, it’s also a lesson in how good deeds can be rewarded by good mentions.

Studying business kindness can be a rewarding task for a… Read More

You could have the greatest website in the world with the highest SEO ranking, but if you sell physical products or services, and depend on people coming to see you face-to-face, you’re probably not making much of a living.

In a world that is so digitally focused, how do you get people to tear themselves away from their screens, get into their cars, and come into your store?

It’s all about creating a customer journey and guiding your new website visitors into your space. Surprisingly, a very small number of brick and mortar business website ask their visitors to do anything at all. Yet, a simple directive is often all it takes to move people to action.

1. Tell your visitors what you want them to do

When someone lands on your website, what do they see? Is there a clear guided path, or a jumble of information? Do you expect people to find your sales, contact, or sign up page or do you place it in front of them so they don’t have to waste time searching?

If you run a yoga studio, for example, your main goal is either to get people in the door to take classes or, the increasingly popular version, sign up for online classes. Is your class schedule and sign up informati… Read More

Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? In this article, you’ll find a step-by-step guide for creating a complete Facebook ad funnel that works. #1: Set Up Your eCommerce Site With Facebook Before diving into how to set up […]

The post How to Set Up a Facebook Ad Funnel for eCommerce Products appeared first on Social Media Marketing | Social Media Examiner.

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