Author: Content Curator

Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place?

Let these 15 content marketing statistics remind you that, yes, you are on the right path.

For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. Ad targeting is going to get increasing more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox.

Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising.  In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)

70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement.
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Throughout the funnel, good content is becoming increa… Read More

Long before the age of technology, fonts have been evolving. We’ve come a long way since scriptwriting, mainly because our works are no longer in scrolls but anywhere from screens to print ads.

Fonts have changed with our times and the means of which content was presented to us, yet that doesn’t mean all fonts have gone outdated. Some of them outlasted the test of time and are still used today!

Finding that perfect font can often feel like locating a needle in a haystack, however, it’s important to remember that before we dive into that haystack, we need to understand a few of the basics of font pairing.

A bit of history about fonts

Going back to the beginning, it all started with the serif font. The first category of serif fonts were old-style serifs, dating back all the way to the Romans around the 15th to mid 18th century. These serifs had little variation between thick and thin strokes. They also tended to have a stress on the left axis, as well as have serifs that are wedge-shaped.

Brands and businesses across the Globe look to channelize all their marketing, promotional, and operational endeavors to attain one long-term vision…

To generate an influx of revenue that is well and truly more than the year gone by.

Right at the epicenter of this vision lays the trump-card that more often than not helps brands acquire the revenue they are after. They are popularly known as the customers, and it’s imperative that they are treated well.

Now it’s one thing having existing customers, but something else to keep them around for the longest time to come. And then there is the whole proposition of acquiring new ones altogether. While it’s comparatively more expensive for a brand to achieve the latter, it is just as important.

It’s a hi-tech and competitive world today. Innovation is more than a buzzword and innovators are aplenty. Needless to say, customers have an open buffet of options (brands) to choose from, making them the proverbial boss.

No matter how much attachment one has to a brand, it doesn’t take much to shift base these days. If anything, brands need to work in overdrive to ensure that their existing customers stay loyal to the… Read More

Do you create written content? Wondering how LinkedIn articles can improve your exposure? In this article, you’ll learn how to create LinkedIn articles that amplify your reach and engagement on LinkedIn. LinkedIn Articles vs. LinkedIn Posts: What Is the Difference? While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be […]

The post How to Create LinkedIn Articles That People Will Read and Share appeared first on Social Media Marketing | Social Media Examiner.

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