Author: Content Curator

Posted by Lorna_Franklin

A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world.

As real estate on Google becomes increasingly difficult to maintain, moving beyond a website-centric e-commerce strategy is a no brainer. With 54% of shoppers choosing to shop on e-commerce marketplaces, it’s no surprise that online marketplaces are the number one most important digital marketing channel in the US, according to a 2018 study by the Digital Marketing Institute. While marketplaces like Etsy and Walmart are growing fast, Amazon maintains its dominance of e-commerce market share owning 47 percent of online sales, and 5 percent of all retail sales in the US.

Considering that there are currently over 500 million products listed on Amazon.com, and more than two-thirds of clicks happen on the first page of Amazon’s search results—selling products on Amazon is no longer as easy as “set it and forget it.” 

Enter the power of SEO.

When we think of SEO, many of us are aware of the basics of how Google’s algorithm works, but not many of us are up to speed with SEO on Amazon. Before we delve into Amazon’s algorithm, it’s … Read More

Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started with an A, B, or C so that it was listed first? Even better.

But those days are gone, and – like it or not – your business needs to be everywhere consumers may be looking for you. Along with search engines, review sites, and industry-related directories, the big hitters are social media networks, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.

In fact, the 2019 Social Media User Trends Report from GlobalWebIndex cites that 4 out of 10 consumers will use social networks to research a new brand or product. And for consumers age 16 to 24, social media is the top method for research, outweighing search engines since 2017.

All right, already – you get it: Social media is important (critical?) for your business. However, managing six different networks while trying to run your business can be … Read More

Want more traffic from your Facebook posts? Need algorithm-friendly ideas that will get your content seen? In this article, you’ll learn what to avoid and discover ideas that will help you get more Facebook traffic. #1: Avoid Posts That Don’t Play to the Facebook Algorithm Facebook marketing has never been harder. What used to be […]

The post How to Drive More Facebook Organic Traffic to Your Site appeared first on Social Media Marketing | Social Media Examiner.

… Read More

Do you ever get to the end of the day and feel empty?

It’s a gnawing feeling.

Faint.

A whisper.

You have been busy and you have done all the things that society and family demands.

Kept your end of the bargain.

Been responsible.

Looked after the essentials.

Done the paperwork.

Gone to work.

It should be enough.

But deep down the happiness and joy is hiding.

But the reality?

You haven’t taken a step towards what fulfills you deep down.

And on reflection it means that if you keep driving into a life full of meaningless busyness you will have been dragged into trivia.

The superficial.

Some people call that life.

It’s existence.

Surviving.

Urgent but not important.

Obligatory.

Demanded and responsible.

So what nourishes you?

What makes you happy?

It is a simple question but it has some big answers that will change your life.

Forever.

If you take … Read More

“How can I increase engagement on Instagram?” is a question we receive frequently from our clients.

There was a time (long, long ago) when all you had to do on Instagram was post a half-decent photo with a short, preferably funny caption and that was it. Nowadays, if you want to generate engagement and be classed as an “influencer,” you’ve got to sharpen your game and make sure every post provides value to someone, somehow.

Recently, David “Rev” Ciano joined the Social Pros podcast to chat about increasing engagement on Instagram with a fine-tuned social media strategy. Here’s a recap of what he shared, and the 5 things you can do this week to increase engagement on Instagram:

1. Test to Determine the Best Frequency and Time of Day

Thanks to testing and social media analytics, you can determine the best time of day and posting frequency to post on your Instagram account. For the Instagram accounts Rev manages, he was able to determine the time of day and post frequency that resulted in the highest engagement. For one account, it’s posting at 6:30am once a day. For another account, it’s posting at 6:30am, 2pm, and 11pm everday of the week.

A… Read More