Author: Content Curator

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.

This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.

From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.

According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.

When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the world of Facebook videos is like a reservoir of unimaginable opportunities that is certainly the next big thing in the world of video marketing.”

Let’s delve deeper into some of the key Facebook video marketing statistics that every digital marketer should be aware of to up their game in this highly competitive market.

1. Brand awareness ri… Read More

Do you want to connect with ideal clients and prospects on LinkedIn? Have you considered a LinkedIn group? In this article, you’ll learn how to create a valuable and engaged group on LinkedIn. Why You Should Manage Your Own LinkedIn Group Starting your own LinkedIn group can be a great way to increase your thought […]

The post 5 Steps to LinkedIn Group Success: How to Create and Manage a Successful Group appeared first on Social Media Marketing | Social Media Examiner.

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Posted by Luca-Bares

Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate. The only problem with custom CTR curves from Google Search Console (GSC) data is that GSC is known to be a flawed tool that can give out inaccurate data. This convolutes the data we get from GSC and can make it difficult to accurately interpret the CTR curves we create from this tool. Fortunately, there are ways to help control for these inaccuracies so you get a much clearer picture of what your data says.

By carefully cleaning your data and thoughtfully implementing an analysis methodology, you can calculate CTR for your site much more accurately using 4 basic steps:

Extract your sites keyword data from GSC — the more data you can get, the better.Remove biased keywords — Branded search terms can throw off your CTR curves so they should be removed.Find the optimal impression level for your data set — Google samples data at low impression levels so it’s important to remove keywords that Google may be inaccurately reporting at these lower levels.Choose your rank position methodology — No data set is perfect, so you may want to change your rank classifica… Read More

Take a look at these two statistics:

Running social media giveaways can speed up growth by up to 70%.
The majority of social media giveaways run for less than 7 days.

Now, can you think of any other white-hat growth strategy with that much horsepower?

There’s a reason that giveaways and sweepstakes have become popular on Instagram, Facebook, and Twitter: They. Work.

However, it’s a sad truth that many brands waste their growth by failing to follow up. Sure, a giveaway will boost your follower and engagement numbers – but if you want to lock those numbers in for the long term, then you have to do the work.

In this article, we’re going to cover everything you should be doing, and aren’t. From brand safety to ad strategies, social media rules to statistics, prepping the design to following up with winners, it’s all in here. Let’s go.

Design your giveaways with the right graphics, text, and tags

You already kno… Read More

Do you need a better way to report on your Instagram marketing results? Are you looking for ways to measure your Instagram posts and stories? In this article, you’ll learn how to combine data from Instagram Insights and other third-party tools to get a complete picture of your Instagram marketing activities. #1: Compare Your Instagram […]

The post 5 Ways to Measure Your Instagram Marketing Results appeared first on Social Media Marketing | Social Media Examiner.

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