Author: Content Curator

With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you.

All you need to do is pop up in their search results.

Google Ads is one of the most effective ways to do this in the short run. Many businesses have leveraged Google Ads to kickstart their growth.

In this article, you will find out:

How Google Ads works.
5 of the most important tips for using Google Ads.
How to stop Google Ads and if that should matter when deciding your marketing strategy.

Let’s dive in…

How does Google Ads work?

To begin with, you need to understand how Google Ads (previously known as Google Adwords) really works.

Every time someone types a search query into Google, they see a list of search results. And research says that 75% of users only click on the first page of search results. Your ranking in these organic search results depends on a number of factors from keyword optimization to content quality.

However, Google also has another path for websites to appear on the first page of the search results. This is Google Ads.

Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business. #1: Establish a Theme and Style for Your Instagram Stories Content As with most of your online marketing efforts, […]

The post How to Create an Instagram Stories Content Plan: A Guide for Marketers appeared first on Social Media Marketing | Social Media Examiner.

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Posted by David_Farkas

Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it.

Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion:

“Don’t ask for links!”

“Stick a fork in it, guest posting is done!”

“Try to avoid link building!”

SEO is an everchanging industry; what worked yesterday might not work today. Google’s personnel doesn’t always help the cause. In fact, they often add fuel to the fire. That’s why I want to play the role of “link building myth-buster” today. I’ve spent over ten years in link building, and I’ve seen it all.

I was around for Penguin, and every iteration since. I was around for the launch of Hummingbird. And I was even around for the Matt Cutts videos.

So, if you’re still confused about link building, read through to have ten of the biggest myths in the business dispelled.

1. If you build it, they will come

There is a notion among many digital marketers and SEOs that if you simply create great content and valuable resources, the users will come to you. If you’re already a widely-recognized brand/website, this can be a true statement. If, however, you are like the vast majority of websites — on the outside l… Read More

I have a major disclaimer before we begin.

A good part of my career has been working for some of the folks in this list.

In fact, I was personally responsible for setting annual revenue goals and hitting those goals while I was the Senior Director of Growth and Product at I Will Teach You To Be Rich. In that case specifically, I’m extremely familiar with revenue totals and what drove that revenue.

Not to mention the affiliate commissions that were paid out to some of the people on this list, numbers that were shared in confidence after a few too many drinks, and second-hand rumors that I picked up along the way.

Unfortunately, I’ve got sad news.

I’m not going to share any of that insider knowledge. Sorry.

Some folks don’t mind publishing their revenue numbers but others keep it extremely private. If I shared that kind of info on how their blogs make money, I’d shatter the trust they placed in me. I take that trust very seriously.

For this post, I’m only going to be sharing revenue numbers that have been shared publicly.

Now here’s what I can do for you.

With the background that I have in this space, there are some common rules of thumb for figuring out revenue. They’re not perfect rules but they do tend to get the right number of digits. And after a while, you get a general sense for people’s revenue based on the size of their audience.

For most folks on this list, I’ll give a… Read More

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new shopping ads for Facebook and Instagram and Facebook Dating with special guest, Amanda Robinson. Tune In […]

The post New Facebook and Instagram Shopping Ads appeared first on Social Media Marketing | Social Media Examiner.

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