Author: Content Curator

Website traffic is essential for growing a business. More online traffic means more opportunities for your business to build relationships, leave an impression, and increase sales.

The majority of marketing professionals find the process of increasing website traffic to be difficult. According to HubSpot, 63% of marketing professionals reported that their top challenge is generating traffic. Common obstacles include maintaining a user-friendly website, keeping up with Google’s algorithm changes, high competition, and more.

However, when a marketing team knows what to focus on and what to avoid, they find it’s easier to improve website traffic. Let’s explore four potential reasons why your website traffic isn’t growing and how to improve these areas.

1. You aren’t using the latest Google Analytics

Google Analytics is the premier service for website tracking and is one of the most important tools for mastering SEO. In order to improve your website traffic with this service, you have to know which metrics to track, how to find them, and what the numbers mean. One way to learn is through Google’s Analytic Academy Courses, which teaches users how to leverage the service to its fullest potential…. Read More

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Gen Z will dominate higher education’s first-year student populations for the foreseeable future which will force a shift in marketing and recruitment strategy to align with generational preferences. What changes should higher ed be making to keep up with marcomm trends?

User-generated content AKA student-generated content in our case.

The data is clear on what Gen… Read More

Social media has changed the way we live.

As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers.

But this is much easier said than done.

Sure, you were able to get people to follow your profiles initially. That’s a great first step.

However, if you can’t post engaging content, your followers will get bored and won’t convert.

They may even decide to unfollow your accounts.

In fact, a study from Sprout Social suggests that 41% of people unfollow a brand on social media because they feel the information isn’t relevant to them. And 46% of users unfollow a brand because it posts too much, while 18% of people unfollow a brand because it doesn’t post enough.

You don’t want to fall into any of these categories.

Recognize how people use social media. With so much content to consume, your followers won’t engage with your posts if the content is boring.

Want More Traffic?

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If you’ve been posting the same thing over and over again on all your platforms, your content has already grown stale.

Some of you may not be posting anything at all, simply because you don’t know what to post.

No matter what your s… Read More

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Are you satisfied with how your content is performing?

Few  content creators will answer “yes” to this, and understandably so.

At least half of digital content goes unnoticed, and even those articles that do drive some clicks still leave us wanting more.

There’s no such a thing as too much traffic or too many conversions. Here are a few ideas to drive more… Read More