Author: Content Curator

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The Convince & Convert Editor in Chief knew what she was doing when she tapped me to write the “GIFs for Marketers” post. I have recently relinquished my “emoji queen” title to accept the GIFs-Guru-In-Residence here at C&C. It’s true. I think in GIFs, and I won’t respond to a team email without one. Once you read this, I’m hoping you don’t, either.

What are GIFs?

GIFs ar… Read More

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Intent data. It’s not just another piece of jargon to add to your B2B dictionary. In fact, according to research from Ascend2, RollWorks, and Bombora, 97% of B2B marketers believe that intent data will give brands a competitive advantage in the year ahead.

What is intent data?

Intent data is dynamic, account-level data that signals interest in a business category or specific products and services.

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Would you like more of your site users to convert into buyers or customers?

New reports reveal that it is getting more and more difficult as buyers’ journeys are getting more and more complicated:

More than 50% of consumers buy online because they can easily compare prices (Source: Oberlo)
63% of shoppers who ask for information about products won’t make a purchase for at … Read More