Author: Content Curator

if (typeof BingeIframeRan === “undefined”) {
window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
var iframes = document.getElementsByClassName(“binge-iframe”);
for (let i = 0; i < iframes.length; ++i) {
if (iframes[i].src == parsed.src || iframes[i].contentWindow === event.source) {
iframes[i].height = parsed.height; }
iframes[i].style.opacity = 1;
}
}
} catch (error) {
}
}
var BingeIframeRan = true;
}

I have recorded nearly 1,000 podcast episodes. My team has created and produced more than a dozen separate shows for corporate clients and ourselves.

Here’s what I say whenever someone asks me if they should start a podcast:

Yes, if you think small enough.

Habitual and heavy podcast listeners regularly tune in to about 5 different shows per week. And while it’s… Read More

if (typeof BingeIframeRan === “undefined”) {
window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
var iframes = document.getElementsByClassName(“binge-iframe”);
for (let i = 0; i < iframes.length; ++i) {
if (iframes[i].src == parsed.src || iframes[i].contentWindow === event.source) {
iframes[i].height = parsed.height; }
iframes[i].style.opacity = 1;
}
}
} catch (error) {
}
}
var BingeIframeRan = true;
}

When we build strategies for our clients at Convince & Convert, we usually help them plan for the next 12-24 months, but in this incredibly unusual pandemic period, it feels like we are often changing gears every six months to keep abreast of current considerations and market conditions. I’m sure you feel it too: the only certainty is change.

Yet, there ar… Read More

if (typeof BingeIframeRan === “undefined”) {
window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
var iframes = document.getElementsByClassName(“binge-iframe”);
for (let i = 0; i < iframes.length; ++i) {
if (iframes[i].src == parsed.src || iframes[i].contentWindow === event.source) {
iframes[i].height = parsed.height; }
iframes[i].style.opacity = 1;
}
}
} catch (error) {
}
}
var BingeIframeRan = true;
}

The use of social media for brands is nearly universal. Statista claims 94% of consumer marketers use Facebook, while 94% of B2B marketers use LinkedIn. Twitter’s in second place for both.

So, in the war zone that is social media, brands battle for attention. Organic or paid, they must come to grips with the reality that as content is relentlessly blasted from fire hoses, engag… Read More

if (typeof BingeIframeRan === “undefined”) {
window.addEventListener(“message”, receiveMessage, false);
function receiveMessage(event) {
try {
var parsed = JSON.parse(event.data)
if (parsed.context === “iframe.resize”) {
var iframes = document.getElementsByClassName(“binge-iframe”);
for (let i = 0; i < iframes.length; ++i) {
if (iframes[i].src == parsed.src || iframes[i].contentWindow === event.source) {
iframes[i].height = parsed.height; }
iframes[i].style.opacity = 1;
}
}
} catch (error) {
}
}
var BingeIframeRan = true;
}

When most marketers consider how to optimize their email program, they think about how to write compelling copy and calls-to-action (CTAs). Yes, copy and CTAs are important. But there is more that marketers need to consider as they work to optimize their email program.

Email marketing has been evolving for decades and still remains one of the most actio… Read More