Even if you haven’t attended SXSW before, you’re probably familiar with the cultural impact of the sprawling annual conference/festival/showcase in Austin. From global brands to influential futurists, just about everyone who is anyone makes an appearance at the conference at some point. Elon Musk has been there, as has Joe Biden, Kesha, and even the cast of Game of Thrones. For many marketers, it’s important to get brand visibility at SXSW if they want to be viewed as future-forward.
It’s also unique in that the community is highly involved with the programming process, with about 30% of sessions’ overall “scores” determined by audience votes. This year alone, there are approximately 4,000 session submissions to SXSW and 1,500 to SXSW EDU in dozens of different tracks within the Panel Picker. Voting ends August 30, so now is your time to impact the conversation in 2019 by voting on which panels you’d like to see come to life.
Not heading to Austin? Many of SXSW’s sessions are recorded and broadcast via their Facebook, YouTube, and Soundcloud channels.
I love browsing the Panel Picker submissions—it gives you a glimpse into the zeitgeist. (Side note: My colleague Lauren Teague and I are on Panel Picker this… Read More