When we put together the marketing plan for Talk Triggers, we thought it would be fun to share it with friends early. We decided to package the book up with some of the key elements of the case studies: signature chocolate chip cookies from Doubletree by Hilton, a hot pink headband from Uberflip and … a soft, plushy stuffed alpaca.
We didn’t know exactly how people would respond and didn’t ask for anything specific.
How did people respond?
They made more than 65 minutes of some of the funniest videos we’ve ever seen.
1400+ shares, likes and comments on Facebook alone.
Hilarious photos of themselves in the wild with the book, alpacas and cookies.
We’re so grateful to the support of our friends who no doubt had countless other (frankly probably better!) ways to spend their time, and chose to show us some love.
We’ve rounded up some of the highlights here, but it’s just a small fraction of their creative genius! These appear in no particular order.
Julia McCoy, to whom we owe an extra alpaca and headband … this wasn’t the first report we heard of children raiding the box.
DJ Waldow, who went to Skip’s Kitchen for a photo opp. They’re one of our case studi… Read More