66. That’s the number I want you to remember today.
It’s a hexagonal and triangular number. It’s the name of the Mother Road, the famous and historic Route 66. Sixty-six is the international direct dialing code for Thailand. And, it is the number of hot dogs Joey Chestnut ate in 15 minutes in Nathan’s Hot Dog Eating Contest in 2007 for the world record. It’s quite a number.
We recently studied word of mouth to understand more about how it works in the year 2018. In our report, Chatter Matters, we’ve learned word of mouth isn’t created equally, and it is not spread out evenly.
The same is true of trust. We don’t trust people and information sources evenly or equally. The data from Chatter Matters gives us a look at some of these unexpected variances.
When it comes to word of mouth, Americans don’t trust information sources evenly or equally. #ChatterMatters
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How do we distribute trust?
It’s different for each of us. The way you distribute trust isn’t the way I distribute trust. Now, in general, we place more credibility into word of mouth from our offline circle of family, friends and associates. But our unique circumstances can majorly impact how we trust information sou… Read More