There are so many reasons to monitor your brand mentions online:
It lets you interact effectively with your followers and promoters turning them into brand ambassadors and nurturing a community.
It lets you quickly spot and prevent a potential reputation crisis.
It lets you turn both happy and unhappy customers into brand advocates.
It lets you measure the effectiveness of your marketing campaigns – more brand mentions are the most important signal of growing brand authority.
We are all aware why it needs to be done. But we also know that it’s quite overwhelming.
The following is a tactical guide explaining my process of monitoring and collecting brand mentions across the web.
1. Monitor brand mentions using your email inbox
No matter how many other ways I’ve tried (RSS, a dedicated dashboard, etc.) nothing comes close to using email alerts for monitoring purposes. The big benefit is the ability to use the Gmail search feature to go through those alerts over time. I haven’t been able to come to love any other tool as much as Gmail search.
I recommend creating a separate email account for these purposes to keep your main inbox cleaner. Gmail… Read More