Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.
According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.
And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.
Having such a short period of time, you cannot rely only on text and graphic ways to attract their attention.
If you do differ from your competitors, have a distinct advantage, or offer a unique service/product, you have to SHOW this to the users, who often have neither time, nor desire to investigate why they should take YOUR offer.
Why does video work better?