Is your hashtag strategy helping or harming your business?
Well, chances are…you don’t have one.
Everyone is using hashtags these days, but without the right hashtag strategy – sprinkling your social media posts with them without any plan can do you more harm than good (see my previous post about banned hashtags here). Also using too many can dramatically undercut organic reach on your Facebook page – often for months to come.
And to make it even more tricky – hashtags don’t work the same way on Facebook, Instagram, LinkedIn, and Twitter.
How should you go about using hashtags on the top three social media platforms to help your business? Let’s dive into how to create a hashtag strategy for the different social media platforms!
Creating a hashtag strategy – where to start?
Before we dive into each social media platform separately, a key to a successful hashtag strategy is understanding your target audience and which hashtags they are really following.
Whom are you really targeting? #Mumpreneurs or #Soccermums? What are your followers interested in? Have a look at a few profiles you’re following an… Read More