How much importance do you place on your brand?
Let me play Devil’s advocate for a moment…
I bet it’s not enough.
An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue a company earns.
It’s no surprise then that almost 80% of B2B marketing leaders determine branding to be a critical contributor to growth.
Why are modern brands more at risk than ever?
Here’s the thing – your brand doesn’t exist in a silo within your organization. It’s fluid and uncontrollable. Once you let your brand out of the bag, it now belongs to your customers and anyone else who is exposed to it.
In a world with short attention spans, remote working, high service expectations, and digital platforms designed to pro… Read More