The average American receives 121 emails per day and sends another 40.
But that isn’t including promotional emails that clog up their inboxes and make them want to pull their hair out.
Standing out amongst your competition is becoming more than a challenge with saturation and a fatigued audience.
What triumphed as new “growth hacks” for email a few years ago is standard practice today (if they’re still around at all).
But new waves and forms of personalization and segmentation are reshaping the landscape of email marketing as we know it.
And I’m not talking about “Hello Fname,” either. That’s not real personalization.
Here is why personalization and segmentation are email marketing’s saving grace.
Real personalization is reviving email marketing
If you continually browse your inbox, you have probably noticed a dramatic shift in email marketing trends over the past few years.
Emails are becoming better than ever before and used for more purposes than ever before. Anything from promotions to content delivery and building real relationships.
Now that’s not to say that bad emails d… Read More