Americans value offline word of mouth recommendations 41% more than online word of mouth. #ChatterMatters
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The number of the day today is 41.
41 is the name of a great Dave Matthews Band song. It is the atomic number of niobium. The longest and last symphony written by Mozart is Symphony No 41. And it’s the Guinness World Record for the most peopled crammed into a large car, achieved in 2015 in Krasnoyarsk, Russia. In case you are wondering, they crammed into a Toyota Rav4.
The number 41 is relevant to word of mouth marketing. Let me explain.
When it comes to getting recommendations on what to buy, we rely on both online word of mouth—like social media and review sites—and offline word of mouth—suggestions from our friends and family. When you compare online and offline word of mouth, the overall volume of conversation is similar, but offline word of mouth is more persuasive. According to our word of mouth report, Chatter Matters, Americans value offline word of mouth 41% more than online word of mouth.
There is a corner of the business world that believes social media IS word of mouth, or that social media has replaced word of mouth as the driver of consumer awareness and … Read More