Email: the marketing bedrock. When everything else feels like a passing trend, email has stood the test of time and shows no signs of slowing down.
Every business can reap huge benefits from email, but what happens when your audience stops engaging? What if your open rates and clicks are suffering?
With so many businesses doing email and improving their email strategies, the competition for attention is fierce. But don’t worry, there’s an easy way to reignite your customers and prospects! It’s called interactive email. If you jump on the bandwagon now you will stand out as one of the most forward thinking, customer experience focused brands out there.
What is interactive email?
Interactive content is anything that requires a viewer to actively engage and participate with the content to access the full experience, usually by tapping, swiping, or otherwise physically interacting with the piece of content. Interactive email just incorporates that premise into an email campaign.
And while email is still playing catch-up when it comes to adding interactivity. There are a few ways to give your emails an interactive edge right now. Soon though, we expect emails t… Read More