Word of mouth is the original marketing. It was, for a LOOOOONG time, all we had.
Even today, 50-91% of all purchases are influenced by word of mouth. Yet, NOBODY has an actual strategy for it. You have a digital strategy, and a content strategy, and a social strategy, and a bunch more strategies. Yet we all just take word of mouth for granted.
That inequity, between the importance of word of mouth and the scant attention we pay to it, is why Daniel Lemin and I wrote Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth.
I think it’s the best thing I’ve ever made, in any format. I know it will help people. After all, the best way to grow any business is for the customers to do the growing. Turning customers into volunteer marketers is possible—and necessary—and Talk Triggers provides the reliable system for doing just that.
I’ve spent the past 18 months working on this book, although I started writing about Talk Triggers here at Convince & Convert way back in 2011. Since we started on this project, I have had a total of two days off; two days where I didn’t open my laptop over the past 550 days.
Is it worth it? Is it worth it to sequester yourself to do research? To lock… Read More