Why Create? The $100 Billion Industry You’ve Likely Never Heard About

2 Million people are now professional creators and 50% of them earn a living out of YouTube and according to Forbes, the creator economy has become a $100 billion industry. 

Why it matters

We create for many reasons. 

To learn Obtain clarity from distilling life’s noise and inspiration into a simple creation  Produce something of beauty For life fulfilment Maybe make some money. 

And it has never been easier to start and to be rewarded for your creation in the digital world. 

And who doesn’t want the downstream positive glow and effects of: 

Looking smart and a bit intelligent when you create and share it online.Seeing your creation admired in an art gallery, a shop or onlineBeing happy and fulfilled after you have crafted and completed a creative projectMaking a living from a digital side hustle done from home. Taking a photo on your smartphone and share it on social media and be noticed and affirmed. And praised. Nothing like a pat on the back.

The big picture

The homo sapiens have been creators since they started painting on the walls of caves. Hidden from public view often for thousands of years. But in the last few years a new digital world and technology has provided a bigger canvas. Both with tools, technology and reach of a connected world on the Web where 6 billion people are now connected.

In the last decade or so the landscape for creators has transformed. This has been d… Read More