Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons?
It’s understandable – blog outsourcing has its fair share of horror stories, from exorbitant invoices to nonexistent communication to lackluster freelancers.
Don’t let these dissuade you from making the decision to outsource, though.
Content marketing has become more and more ubiquitous for online and brick-and-mortar businesses alike. But implementing a content marketing strategy while keeping up with the demands of a competitive publishing schedule is no small feat, especially when you’re faced with limited resources.
It’s no surprise then that nearly half of B2B marketers outsource content creation. With the right platform, blog outsourcing will take your content marketing strategy to the next level.
Looking to make outsourcing a part of your marketing strategy? Download The Content Strategist’s Playbook, Compose.ly’s free content marketing ebook, to learn the best practices for attracting and hiring quality freelancers.
But first, why invest in content marketing?
A study of ove… Read More