The most successful brands on social do several things right, or rather differently. Everyone who succeeds traces their unique path. But they all have one thing in common—they are memorable.
The reasons vary. Some have an arresting sense of humor, others provide exemplary customer service, while some post impressive content.
‘Memorable’ means different things to different people. But a business can’t hope to be at the top of their target audience’s brand recall unless they have created something distinct in this space. Typically, the winning brands are personable and relatable. They ooze personality. And they don’t shy away from speaking their mind.
How does all this come together to create an impressive social presence? Here are some observations to get you started.
Your personality is your X factor.
There is always a fear of a brand’s voice drowning out in the din and cacophony of social media. Not only is the competition fierce, these platforms are a fast-moving space. Tweets are easy to miss, and Facebook updates vie for attention with posts from family and friends, whose statuses are intrinsically more interesting to users.
How do you make your presence felt? By giving your brand a distinct voice.