You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing.
The research represents more than 600 businesses and over a quarter-of-a-million videos analyzed over a one-year period. The findings do not include organizations that monetize video content or produce it as the primary aim of their companies.
Here are 6 key things you must know about video, straight from Vidyard’s benchmark report.
1. Most People Use Desktop Browsers to View Business Videos
Although it’s correct mobile video viewership is on the rise, Vidyard’s report revealed that desktop viewing still reigns supreme compared to video views originating on mobile devices.
Specifically, 89 percent of business-related videos were viewed on desktops, with only 11 percent of them seen on mobile devices.
89% of B2B videos are viewed on desktops, with only 11% viewed on mobile devices.
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