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If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election. But most of us have known that Facebook and Instagram’s business models are all about selling data.
It always has been that way, and unless they pay-gate the platform, it always will be. Furthermore, most marketers have used similar data to target their content to specific demographics or personas online. The Cambridge Analytica news, therefore, hit us less as an, “OMG!” and more of a, “Well, of course this happened.”
What’s Ahead for Facebook
As I told my son when he left for college, just because you can doesn’t mean you should. Just because Facebook allowed organizations like Cambridge Analytica to flood a social network with questionable content in an attempt sway an election doesn’t mean Cambridge Analytica should have done so. Organizations with evil … Read More