Every ecommerce sale can be tied to a decision made by the consumer. There’s a moment in the customer journey process that sways people to buy or pass on a product.
What defines this moment?
I often get asked what makes or breaks an online purchase. If you don’t know the answer to this, then you can’t run a successful ecommerce operation.
Lots of experts out there will tell you to “do this” or “do that” to increase ecommerce sales. But I always let the data do the talking for me.
Sure—in theory, nearly every strategy sounds good. However, if you can’t tie those strategies to concrete evidence, then it’s just guesswork. I don’t know about you, but I wouldn’t let my business rest in the hands of someone’s best guess.
That’s why I’m always on the hunt for the newest research and studies related to ecommerce and consumer behavior.
I recently stumbled upon an ebook called Understanding the Future of Ecommerce Personalization, published by AB Tasty.
The ebook reports the findings of a study where 2,000 people were surveyed throughout the globe. The survey questions were used to discover the advantages, concerns, and frustrations of consumers shopping online.
Based on these findings, I was able to draw conclusions on the factors that make or break an ecommerce sale.
When in doubt, turn to the data. All of the data below came from the AB Tasty report. I’ve thrown in my own two ce… Read More