It’s not often that a rock star gets looped into a marketing blog. But in this case, there is common ground. One number in particular.
55.
Get it?* If not, keep reading.
55% of people have made a word-of-mouth recommendation to someone else in the last 30 days. In fact, when asked to select just one source of information to rely upon when making purchases, half of all Americans would select online or offline word of mouth. However, the vast majority of businesses have no defined word of mouth strategy in place. That’s just nuts.
Be honest with yourself. How is word of mouth currently playing out for your business?
My customers/clients usually don’t talk about us at all.
My customers/clients usually talk about us in a negative way.
My customers/clients usually talk about us in a neutral way.
My customers/clients usually talk about us in a positive way
My customers/clients are true advocates, refer new customers, provide great reviews and recommendations, and convey exactly what we want them to say about us.
So, where is your company on that scale of 1-5? I’m willing to bet 55 tacos that most readers of this article cannot honestly score themselves a 5. Send me an email, and tell me your score.