Unlike content marketing (which is centuries old), SEO is a very new discipline. It has been around for just a couple decades, and it quickly became the primary digital focus for many marketers.
Yet, SEO cannot exist without content, and I am happy to report that the search industry has reached maturity when it goes back to basics: recognizing that content is the most important and fundamental part of the marketing puzzle. Now, with SEO maturing so quickly, there are still many misconceptions and misunderstandings around it. Those misconceptions may impact the content marketing process in a not-so-positive way.
Let’s clear things up a bit:
1. SEO Has Become Much More Integrated and Diverse
SEO used to be standalone: no one had any idea what SEOs were doing and how they got pages ranked. Many SEOs would ignore very important digital marketing aspects, including user experience, brand building, etc. The only purpose was to get a page ranked.
These days it’s finally different: SEO is just one element of success. It’s next to impossible to achieve high rankings without building authority and brand awareness, or without ensuring users are going to have a good experience using the site.
#SEO is just one el… Read More