Your business needs to have an active presence on Instagram.
With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network.
According to Sprout Social, 71% of businesses in the United States are using Instagram for marketing. By now, I hope you have your profile set up and are taking steps to get more followers.
Once you’ve done that, you can convert your social media followers into customers.
You need to prioritize conversions.
But to do this, you need to find the best ways to improve your engagement rates on your Instagram posts.
You have to understand how users consume content on this platform. They’re scrolling through their news feeds.
Each day, 95 million pictures and videos are shared on Instagram.
If your posts aren’t jumping out at your followers, they will scroll right past them. You won’t be able to get conversions this way.
It’s tough to stand out from the crowd when everyone using the platform has the same features available at their fingertips. Here’s what I mean.
If you are using only the filters and effects offered directly on Instagram, your content will look strikingly similar to that of the other billion users on the platform.
After all, the number of these editing options and types of posts is limited.
However, if you want to gain a competitive edge and really make your content stand out, you need to take a… Read More