Digital marketing is much harder than five short years ago: the competition is tougher across all industries, and consumers are harder to engage.
Technology is disrupting the way consumers are interacting with online businesses.
Only a few years ago, everything was much simpler: consumers used online search to find products they knew they needed.
These days, the buyer journeys are much more complicated. Consumers discover products through social media ads or artificial-intelligence-driven product recommendations. They know the tools to use to compare and track prices. They expect immediate interaction with brands on social media. They know how to do product research and where to ask for help.
From discovery (organic search, social media ads, etc.) to interaction with your site, digital marketing is being defined and refined by fast-evolving technology and, consequently, fast-evolving consumers’ expectations and demands.
To stay competitive, marketers need to stay on top of the key technologies and innovations that are driving change in the marketing industry.
Here are a few ways to better understand your on-site customers’ journeys and improve your conversions:
1. Keep an Eye… Read More